1 random thing you should know about the lifecycle of a fad…
Thursday, February 12th, 2009
…by the time most people have heard of it, it’s over.
And then it’s a drag.
I first noticed this phenomenon back when there was something called the magazine industry. In particular with regard to these magazines that were called Time and Newsweek. (Are they still published?) By the time something made it onto the cover of Time or Newsweek, especially if it was one of their “cultural trend” covers, it was over. In fact, I often wondered if it wasn’t the act of putting said cultural trend on the cover of Time or Newsweek that killed it: “Uh-oh. Now it’s on the cover of Time or Newsweek. I am outta here.”
So it goes with the recent — and now over — Facebook phenomenon called 25 Random Things You Should Know About Me. According to Slate, the shelf life of this internet flash mob was slightly more than that of a mayfly: about two months.
In those two months, here’s what I learned about some Friends:
- that one had had an earlier marriage
- that one wished he’d dated more when younger, but now thinks that door is closed
- a whole lot of favorite colors (mine is/was red)
- a whole lot of favorite movies (I couldn’t be bothered)
- a whole lot of favorite bands (this one I bit on in yet another feeble attempt to jump-start Pere Ubu’s CD sales and help pay for, well, their meals)
- not a whole lot that was truly interesting and memorable
I think the last item is because these “Random Things” tend to dwell in the realm of facts. And y’know, if facts were interesting to us, we’d all sit down and read the white pages of the telephone book. It’s full of facts. No, what’s interesting is stories. And stories come from conversation.
I’ve got something like 600 Facebook “Friends.” I even know some of them. I don’t think this Friend relationship is a substitute for friendship, and 25 Random Things are no replacement for a bottle of wine and some time spent together.


