Fitting, or tasteless, or iconic?
Friday, October 7th, 2011Is it fitting that St. Croix is running a promotion that enables you to wear Steve Jobs’ favorite style of mock turtleneck, and will donate $20 to cancer research? Or is it tasteless? Or, hang on, is it… ironic? Given that Jobs never asked the personal permission of Einstein or Lennon or Warhol or Gandhi or anyone else to promote the “Think Different” campaign, and now his spirit finds himself in the same boat.
Perhaps, ultimately, we’re all commodities.




