There’s a limit to Friendship
August 4th, 2010I have 1172 Friends on Facebook. They’re all Friends, but they aren’t all friends. How could they be? Who could possibly have time to devote to 1172 friends? But they are all people (or groups) I know. So when I agree to Friend someone, it’s because I know them. That’s my personal rule.
With “liking” — which recently replaced becoming a “Fan” — my rule is this: I click to Like if I do indeed like whatever it is. Danger Mouse, the Founding Fathers of the United States, the Duino Elegies, My Dinner with Andre — these are all things I am now publicly on record as Liking.
But now what I think I need is a Dislike button. And maybe also a Hate It button. I really want these. Why? Because United emailed me to ask me to Like them. And the thing is: I hate them. Passionately.

Why?
- Always late. (I don’t care what their lying blurb says. I’ve been there for it. Waiting for it, to be precise.)Charging exorbitant fees to check bags.
- Canceling flights.
- Rude customer service.
In June, the last time I flew United — and I hope indeed it was the last time — a long-time gate agent actually took me aside and apologized for the way company policy forced him to treat me. “I hate the way we have to treat customers now,” he said. “I think we’re ruining our business. I’m sorry.” I appreciated hearing that — but it did nothing to help me. Two months prior, I was almost stranded over night in Tucson (not a happy prospect) because they canceled my flight with no backup plan. (I booked onto another airline.)
Have I let United know about these things? You bet. Emails. Phone calls. I even sent something called a letter. I’ve gotten form replies or silence. Nobody cares.
So, when I got this lame inducement to Like United, I emailed them again. Here’s what I said: “But I HATE United. I wouldn’t Friend you if you flat-out GAVE me two tickets.”
That felt good, but it didn’t last long. I still want my Dislike button.
