The pages of the next issue of Woof just weren’t flowing well. On some pages, the graphics were bumping up harshly against other graphics. On other pages, whole vistas of white space held just a tiny carryover paragraph of text — what would fill the rest? The freshly transferred press-apply lettering (ah, Letraset) was peeling in more than one place, and I suddenly had a flash of insight that I’d completely forgotten to mention more than one important thing — like my playwriting workshop! — that was relevant to one story and that presented a real signup opportunity! I also wondered: Was it permissible on one page to run a list of names of subscribers whose addresses I’d lost? “Have you seen these people?” might be the headline, in the hopes that others would know them and would contact them.

As I paged through the mockups, all of them lovingly crafted by hand, with rubber-cemented columns of type and illustrations, and lots of Liquid Paper applied, I wondered if I could fit in any more comics from Rich Roesberg. I’d already used the good ones, but I still had that white space, and I could dig further into my archives of “just in case” illos from him.

I wasn’t even sure the pages were flowing correctly. Where was page 20? I turned to the small staff helping me — two other people I now can’t identify — and shrieked, “Who laid this out?!?!?”

The answer, of course, was ME.

Then I woke up, my heart thrumming, my mind churning, scrambling desperately to figure out what I was going to write to fill that white space.

Gradually, as light started filtering into my bedroom from the sun rising outside, it dawned on me that there was no new issue of Woof, and that there would be no new issue of Woof, and that there had been no new issue of Woof in more than 40 years.

My publishing empire was no more.

It had started in my adolescence, with Amazing Comix, a fanzine about comics that I published out of my parents’ basement using a hectographic printing system. “Printing system” while, technically true, is putting it kindly. With a hectograph “machine” (ha!), one would create an original on a master, carefully imprint that negatively on a tray of jelly, then lay each individual copy of a blank piece of paper onto that tray of jelly, pulling up a positive imprint. This is a process still used for making temporary tattoos, it’s long obsolete for printing on paper, but, in its heyday was, as Wikipedia notes, useful for printing “small runs of school classroom test papers, church newsletters and science fiction fanzines.” I don’t remember from which of those sources I learned this process, but somehow I got a hold of a hectograph kit and started printing fanzines. The hectograph was cheap and easy, yes, and thrilling as a way to launch the publishing empire of a kid in the 1970s. It was also messy, printed everything in lavender ink, and would sometimes leave globs of jelly on the pages, which I’d carefully try to pluck or scrape off.

You may wonder, “Why use hectograph and not, say, Xeroxing?” Well, in the mid-1970s, black-and-white Xerox copying cost 25 cents a copy. That was in 1970s money, when a full 32-page comic book in glorious color on newsprint with a glossy cover cost between 25¢ and 35¢. Xerox copying cost the equivalent of $1.25 a page. (I share this as a reminder for those who think that prices go only up. I also share that the first computer printer I bought, which printed on 4″-wide strips of what was like aluminum foil, circa 1980 cost an astonishing $800. Nowadays you can get a printer for about free because they just want to sell you the ink.

I don’t remember how many issues of Amazing Comix I put out, and no, I’m not going to look right now, and I don’t know how many copies, either. Given the tedium of the process, I’m thinking I might have done 100, which makes my constant monitoring of the fanzine history sites on Facebook, in the hopes that one of my old publications will turn up, ludicrous. Still, I did have readers, and contributors, and I may have done six or seven issues. I can’t remember. Somewhat fewer than 10. My contributors and included writers and artists around the U.S., and England (!), and so did my readers. One of the readers who became a contributor was a gentleman named Richard F., who was active military, and who came to visit me when he was on leave. There we were, in my parents’ basement, me at age 14 and he at around 27, were he gifted me with $40 to help with publishing some upcoming issues; when I demurred, he said that if I didn’t take it, he’d just “spend it on whores.”

So you see, publishing was an educational endeavor for me, too.

Prior to the publishing wing of my enterprises, I had started a comic-book retailing company, Dungeon Ventures (again, because it was run out of my parents’ basement — and thank God for basements!). I had talked a local bank into giving me a checking account by lying to them, saying it was a “Christmas club account.” A Christmas club account was where someone would save money to buy Christmas presents at the end of the year (and, I add, with the insight of an adult, the bank would gather interest without paying any out). Once I had the “Christmas club account,” I ordered checks in the name of Dungeon Ventures. Now that I was a publisher, I had business cards made with my name on them, the company name, and “Publishers/Retails in Comics.” The card is a blur of mixed messages — bad company name, having nothing to do with Dungeons & Dragons, with which it was constantly confused; publishers and retailers; poor branding — but, still, it screamed “legitimacy” when your main facial feature was acne.

At that point, while in high school and running my comic-book business (now with a slightly older business partner I’d met through the pages of a comic-book letters column) and working 20 hours a week at The Atlantic City Press taking classified ads over the phone and gloriously exploring the world of teenage girls, I started adding titles to the publishing house. I don’t remember the second one (wow) or if it even got off the ground, but I do remember the next three. One was Axes, a rock-and-roll newspaper with professional newspaper printing and actual distribution and ad sales that was distributed around southern New Jersey, mostly to record shops and clubs. One was the aforementioned Woof, which was a Xeroxed (!) humor publication, and one was the ill-fated Screw Iran Coloring Book, for which Rolling Stone rejected my ad buy because they thought I was trying to capitalize on the hostage situation in Iran — an understandable but questionable ethical leap from them, considering the flagrantly illegal sex-and-drugs ware they were admitting into their ad pages. For the full story of the Screw Iran Coloring Book, look here, then here. (And if you want to order one because they’re highly collectible, let me know, because I’ve got a few left — and Dan Stumpf, I still need to send you yours!)

Axes lasted three issues, not being the first new publication to collapse due to advertising and distribution problems. I also did several comics catalogs, cheerily illustrated by Roesberg (who remains my favorite cartoonist) and in my files somewhere. And then I stop publishing at some point during college, when to work writing and editing for the Gannett newspaper chain, then became a copy editor and production editor at the not-cleverly renamed Press of Atlantic City, then moved out here to Los Angeles to go to grad school.

Where I re-emerged as a publisher, putting out 75 issues of The L.A.. Gang Bang, a ‘zine about the personal lives of four transplants (myself and my roommates) to Los Angeles. In all the hubbub of the 1990s zine craze, we got somewhat known for it, were frequently reviewed in other publications, had hundreds (hundreds!) of subscribers and readers in the U.S. and Europe, got written up in the Los Angeles Times, and didn’t get a book deal out of it (as others did) because I was either distracted or stupid. Or both.

The L.A. Gang Bang wrapped up 28 years ago and, with it, my publishing career. I did put together seven or 10 bound copies of samples from my work, which I called Wrench and distributed to close friends and family members, but that also was in the neighborhood of 30 years ago. And we self-published our programs at Moving Arts during the 10 years I was artistic director (with intros written by me), but I stepped down 21 years ago.

After all this time, there’s something I miss about being a publisher. I loved putting together the issues. I loved going to the mailbox and seeing what subscriptions had arrived, and what letters of comments, and how much money. I loved the smell of it all, even of the funky hectograph ink and jelly. Even after awakening, fully awakening, I thought: Maybe I could do another issue of Woof. The 40th anniversary next issue. In time for my 60th. Because I miss publishing.

And then I realized that my publishing career has actually continued. Because I’ve been publishing this blog since 2004.

This entry was posted on Sunday, April 10th, 2022 at 12:17 pm and is filed under Comics, Music, On reading, Thoughts, Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.