Lee Wochner: Writer. Director. Writing instructor. Thinker about things.


Today’s music video

This is the new video from Devo. You would think that if there were one 80’s music act that was going to sound dated 20+ years later, it would be Devo. (And, okay, Howard Jones.) But this song, released last June, sounds remarkably fresh, and this video proves their continuing embrace of new things. This video is interactive: It’s shot in 360, meaning that you can scroll left or right or up or down with your mouse to direct how the video moves, and links at the bottom allow you to click and buy related items immediately. That’s all great — and so is the song. I had the great good fortune to see Devo last year on this tour, and they were terrific. For more information on the making the video, click here, but after you watch the video.

3 Responses to “Today’s music video”

  1. Musical Uncle Rich Says:

    Can’t get the music to play. Guess I’ll have to get out my CD of Devo under the name The Wipeouters and listen to that. You can check it on Amazon, where they have samples of the tunes.

  2. Lee Wochner Says:

    Uncle: If you can’t get it to play from my blog, I urge you — urge you, I say! — to click on the link in the blog post above and check out the video that way. Here’s that link again: http://mashable.com/2011/04/19/devo-what-we-do/ . As for me, I found the song (and the video) irresistible, and plunked down a buck-twenty-nine to buy it via iTunes.

  3. leewochner.com » Blog Archive » The future of music videos Says:

    […] Devo video, which allows viewers to determine the shots and click to buy featured products, which I wrote about here. (Rebecca Black gets no […]

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