My birthday is a week away, so it’s time for marketers who have my personal information to leap into action!

Quick poll. Which is better?

• The restaurant that emails me a “happy birthday” with no coupon or offer of free dessert on my birthday or anything; or
• Best Buy emailing me a $5 coupon which will buy… nothing… at Best Buy.

Both are marketing efforts trying to disguise themselves as birthday wishes.

The latter one is more transparent — and stupid. (And from a restaurant I’ve enjoyed.)

The first one is thoughtless — and useless. (And from a company I’ve always admired.)

This entry was posted on Friday, July 7th, 2023 at 4:23 pm and is filed under Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.