Lee Wochner: Writer. Director. Writing instructor. Thinker about things.


Popular for whom?

Popular Mechanics sent me an email promising to show me “How to Use a Tape Measure.”

I thought I knew how to use a tape measure, having used one since I was, oh, probably 6, and having grown up with a father whose company was always measuring and building things — like schools, gas stations, and roads and bridges.

But Popular Mechanics advised me that “There’s more to it than stretching it out and making a mark.” So I figured I’d open the email to learn more.

Never mind that I hadn’t subscribed to this newsletter of theirs, and in fact hadn’t even realized that Popular Mechanics is still being published. (Even if only digitally. Is there a print version? Who knows? I don’t.)

So, sure, I thought, count me as a click. I didn’t ask for this, but I’ll take a look.

Clicking to read produced this:

Leading me to wonder, if Popular Mechanics, a publication that’s been around for 122 years, hasn’t yet learned how to build readership through the internet, why should I trust them to show me how to use a tape measure?

One Response to “Popular for whom?”

  1. Dan Says:

    I was never popular with mechanics, who tend to look on me with what could be charitably called disdain.

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