For the second year in a row, badges for this year’s Comic-Con International sold out within an hour. Three of us were online and group-texting our waiting status starting when badges went on sale at 8 a.m. At 8:40, one of us was able to get badges for the three of us, and 13 minutes later it was sold out. Given the frenzy that Comic-Con now induces, this wasn’t surprising, but it still warrants attention.

Could I have gotten in some other way? Probably. I have a connection who got me a Pro pass last year; I’ve been told for years that I qualify for a Pro or Press pass (for some years, I wrote extensively about comic books; those pieces are still in print, and have been reprinted in various books over the years); and I have two Pro friends who could take me as a guest. Some of my friends can’t understand why I haven’t gone this route all along (my first Comic-Con was in 1988), so here’s the explanation again:  So much of what I do is already “work-related” (tied to paying writing work or to my company — which, again, is paying writing work) that I’ve been happy to hold onto this one thing that’s purely for enjoyment. I’ve never “worked” Comic-Con and I don’t want to. I’ve been happy to pay for the badge and support what is, after all, a (large) non-profit. How large? When I finally was able to get into the online queue to buy a ticket, I was #29387 in line. I had read that the Con was selling 60,000 badges. Total estimated revenue from those badges alone:  $10.5 million.

To give you a sense of how Comic-Con has grown, especially recently, revenue was $5.6 million in 2005; in 2009 it was $10 million. I understand there was a little global economic collapse in the middle of that, but in the depths of it, Comic-Con still had double-digit annual growth. I think attendees would sooner let their loans default and their pets die than miss Comic-Con. (By the way, if you ever want to check the IRS 990 filings by a non-profit, here’s the link.)

The year 1988, when I was newly moved to California and drove down on a lark to San Diego to attend “San Diego Comic-Con” with my roommate, is long gone. Now you practically need Eisenhower to plan your landing.

This entry was posted on Saturday, March 3rd, 2012 at 10:31 am and is filed under Comics, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.