Venti confused
What we have here is an ad for Starbucks Coffee ice cream, “coffee free.”
Three questions:
- Who would want ice cream from Starbucks? Wouldn’t you rather have ice cream from someone who is really good at ice cream (say, Baskin Robbins or Breyer’s)?
- Which is it: “Starbucks Coffee” (note the logo) or “coffee free”? This is like “7-Up — now with no 7!”
- Just, overall: Huh?
August 11th, 2010 at 10:19 am
I like it.
August 11th, 2010 at 12:17 pm
The real issue here is the WHAT FLAVOR ARE YOU? tagline. Starbucks is raising questions about identity, choice and free will. And the idea of COFFEE FREE coffee ice cream reflects the inherent contradictions in any system of thought. “Huh?”, indeed.