The ongoing unhip cluelessness of Microsoft
Just now I was on Slate.com reading John Dickerson’s piece on why Obama swept the Potomac Primary — my own hunch being, “People prefer him” — but then a banner ad caught my eye. It was for Office 2008 for Mac. Hm, I thought: productivity upgrades for the Mac. What are they?
Then I clicked. You can do so too, if you’re curious yourself.
What I got was an endless, uncute, and meaningless cartoon in the Thurber style, accompanied by a light bop bass line. A cartoon van pulls up, a stick figure guy is jugging three balls, letters roll back and forth… I still can’t figure out what it’s about. But it went on and on. I finally ditched the site figuring that improvements like this I didn’t need. Note to Microsoft: People in general don’t wait this long on the internet to learn things, especially people who are seeking increases in productivity!
February 13th, 2008 at 2:51 pm
The entire experience of the Microsoft website is a waste of time. The site should get to the important information, not just try to be cute about it.
Paul