How the man your man could be became the man he is
I’ve got about a million posts I want to put up here — including one in response to a semi-luminary (to me) who recently commented on this blog — but my schedule being what it is at the moment, they’re going to have to dribble out over the next several days.
In the meantime, you may have been following the Old Spice marketing phenomenon of the past couple of days in which the ad agency Wieden + Kennedy has been doing video responses within two hours to tweets they’ve been getting, all of them starring the now-famous new Old Spice ideal man. It’s fun, impressive stuff. Google it now if you haven’t seen it.
In the meantime, I provide this video, in case you were wondering how the Old Spice commercial that kicked all this off back in February was made. Watch this show — it’s 20 minutes long, but well worth it — and as you watch the commercial get deconstructed, make a bet with yourself as to how much of the commercial is physically staged and how much is CGI. I think you’ll be surprised.