Oh boy
So, I own a marketing firm. One of the things we do when you’re a new client is this: We perform a search on you. Find out what we can, and how to improve it. In fact, when you call us up or email us to see about becoming a new client, in other words, even when you’re just a prospect, we do this. It just makes sense.
Which leaves me wondering why whoever it was who rebranded the professional services firm Ernst and Young didn’t do even the smallest search — even using this thing called “Google” — to see what “EY” might turn up, before they branded their client as “EY.”
What they might have found is that “EY” brings up a site for “sexy boys.”