Lee Wochner: Writer. Director. Writing instructor. Thinker about things.


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Fitting, or tasteless, or iconic?

Is it fitting that St. Croix is running a promotion that enables you to wear Steve Jobs’ favorite style of mock turtleneck, and will donate $20 to cancer research? Or is it tasteless? Or, hang on, is it… ironic? Given that Jobs never asked the personal permission of Einstein or Lennon or Warhol or Gandhi or anyone else to promote the “Think Different” campaign, and now his spirit finds himself in the same boat.

Perhaps, ultimately, we’re all commodities.

jobsmock.jpg

2 Responses to “Fitting, or tasteless, or iconic?”

  1. Uncle Rich Says:

    I would say it’s well intentioned.

  2. Joe Says:

    Yes perhaps, but down in accounting @ St. Croix they’re still cursing themselves a blue streak for that over-run of 200k black mocks. Tasteless though?, I don’t think so.

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